Incom White Paper Analyses UC in the Retail Sector

Friday, 08 April 2016

Click to view full-sized picture in a new window.

A white paper published today by Incom Business Systems confirms that retailers need to adapt traditional sales and customer service approaches to meet customer demands, by utilising Unified Communications (UC) to deliver omnichannel experiences that drive customer acquisition, retention and brand loyalty.

Entitled “The Four Challenges in the Retail Sector”, Incom’s paper delivers an in-depth analysis of the retail market and identifies four key market issues. The paper focuses on how the sector can address its biggest challenge of adopting transformational technologies to achieve the business and financial benefits associated with a successful UC deployment.

A retail sector specialist, Incom’s paper asserts that superfast connectivity, mobile applications, the use of smart devices, and the growth of the global online retail market has empowered customers with greater choice but resulted in diminished brand loyalty. Described as “autonomous”, customers are more likely to trust online reviews and personal recommendations to guide purchasing choices, yet still expect exceptional service. The paper also explores how UC helps retailers to deliver integrated omnichannel interactions and mobility strategies that enhance customer engagement.

Grant Counsell, Corporate Sales Director at Incom Business Systems, comments, “Retailers must create omnichannel interactions as part of a wider strategy to unify, simplify and integrate all communication channels with core operational systems. UC has a fundamental role to play in driving engagement, improving business efficiencies and reducing costs."

Author of the in-depth white paper, and Marketing Manager at Incom, Carrie Hamer, concludes, "Our paper reinforces how UC empowers retailers to attain digital parity by amalgamating the mobile and in-store shopping experience, and deliver personalised customer interactions that encourage loyalty. Ultimately, UC helps retailers achieve significantly enhanced revenues.”

Copies of Incom’s retail white paper can be requested by email – marketing@weareincom.com Learn more about Incom's solutions for retailers here.


Contact Us

Your Name: Email Address: Telephone: Your Enquiry:

Our friendly and helpful staff are ready to take your calls, Monday - Friday, 8.30am to 5:00pm.

Call today 0800 054 2576

Recent News Articles

13/10/17 - It’s Official! We’re the Best in the UK!
The Incom-CNS Group was voted Best UK Reseller at last night’s ‘Industry Oscars’, t ...Full Article >>
11/10/17 - Team Building
As a long-standing advocate of the role of apprenticeships in the workplace, the Incom-CNS Group is ...Full Article >>
26/09/17 - Mitel Completes Acquisition of ShoreTel
Multi award-winning, business communications specialist, the Incom-CNS Group, is set to become a Mit ...Full Article >>
31/08/17 - Industry Acclaim for Healthcare and Public Sector Solutions
Incom-CNS is enjoying industry acclaim as its innovative Unified Communications and Cloud solutions ...Full Article >>
 

Existing customers can chat to our friendly support team online to report a fault.

Available 09:00 - 17:00 Monday to Friday

Customer Support

Latest Posts - 18 Oct 2017

13 2017 10

The Incom-CNS Group was voted Best UK Reseller at last night’s ‘Industry Oscars’, t ...view more >
11 2017 10

As a long-standing advocate of the role of apprenticeships in the workplace, the Incom-CNS Group is ...view more >
26 2017 09

Multi award-winning, business communications specialist, the Incom-CNS Group, is set to become a Mit ...view more >

Latest Blog

On Premises vs. Cloud: Telecoms for Businesses - 11/10/17

As invaluable as we find email, there is nothing as simple as picking up the phone and calling a client or supplier.

Customers feel better too, knowing they can call and place an order, or get an update on a project. Despite dozens of new ways to connect and contact one another, phones are still an essential part of doing business. AlI-powered Facebook Messenger bots will never replace telephony-based customer service.

However, there are aspects of business communications that
...view more >

Customer Videos

> Williams F1 uses UC and mobility to extend office trackside at Grand Prix

Follow Us

Icon BlogTwitterFacebookLinkedIn

Quality

 

Testimonials

"We were impressed with how Incom looked to help us save money, improve our flexibility to manage seasonal demands and increase our efficiencies. "

Niki Waters, Premier Holidays, Cambridge


"The staff at Incom have all been professional and supportive during the transition and made the switchover as seamless as possible from a user perspective."

Horizon Nuclear Power, Gloucester

Our partners