Incom White Paper Analyses UC in the Retail Sector

Friday, 08 April 2016

Click to view full-sized picture in a new window.

A white paper published today by Incom Business Systems confirms that retailers need to adapt traditional sales and customer service approaches to meet customer demands, by utilising Unified Communications (UC) to deliver omnichannel experiences that drive customer acquisition, retention and brand loyalty.

Entitled “The Four Challenges in the Retail Sector”, Incom’s paper delivers an in-depth analysis of the retail market and identifies four key market issues. The paper focuses on how the sector can address its biggest challenge of adopting transformational technologies to achieve the business and financial benefits associated with a successful UC deployment.

A retail sector specialist, Incom’s paper asserts that superfast connectivity, mobile applications, the use of smart devices, and the growth of the global online retail market has empowered customers with greater choice but resulted in diminished brand loyalty. Described as “autonomous”, customers are more likely to trust online reviews and personal recommendations to guide purchasing choices, yet still expect exceptional service. The paper also explores how UC helps retailers to deliver integrated omnichannel interactions and mobility strategies that enhance customer engagement.

Grant Counsell, Corporate Sales Director at Incom Business Systems, comments, “Retailers must create omnichannel interactions as part of a wider strategy to unify, simplify and integrate all communication channels with core operational systems. UC has a fundamental role to play in driving engagement, improving business efficiencies and reducing costs."

Author of the in-depth white paper, and Marketing Manager at Incom, Carrie Hamer, concludes, "Our paper reinforces how UC empowers retailers to attain digital parity by amalgamating the mobile and in-store shopping experience, and deliver personalised customer interactions that encourage loyalty. Ultimately, UC helps retailers achieve significantly enhanced revenues.”

Copies of Incom’s retail white paper can be requested by email – marketing@weareincom.com Learn more about Incom's solutions for retailers here.


Contact Us

Your Name: Email Address: Telephone: Your Enquiry:

Our friendly and helpful staff are ready to take your calls, Monday - Friday, 8.30am to 5:00pm.

Call today 0800 054 2576

Recent News Articles

26/01/18 - Incom-CNS Sponsors Under 16’s Football Talent!
As long-standing advocates of supporting local communities, we jumped at the chance to sponsor Aspul ...Full Article >>
10/01/18 - Eliminate Patient Stress - Horizon Integrator for EMIS!
Good news for NHS and GP surgeries! As a Gamma partner, we’re delighted to announce Horizon has inte ...Full Article >>
23/12/17 - Festive Fun for Incom-CNS at Exclusive Private Pub!
To celebrate the start of the festive season, this year’s Incom-CNS christmas party was held at an e ...Full Article >>
18/12/17 - Season’s Greetings – Here’s to a Prosperous 2018!
To continue the support you may need over the festive period, a skeleton staff will be in operation ...Full Article >>
 

Existing customers can chat to our friendly support team online to report a fault.

Available 09:00 - 17:00 Monday to Friday

Customer Support

Latest Posts - 18 Feb 2018

26 2018 01

As long-standing advocates of supporting local communities, we jumped at the chance to sponsor Aspul ...view more >
10 2018 01

Good news for NHS and GP surgeries! As a Gamma partner, we’re delighted to announce Horizon has inte ...view more >
23 2017 12

To celebrate the start of the festive season, this year’s Incom-CNS christmas party was held at an e ...view more >

Latest Blog

Do Your Business Continuity Plans Cover Telecoms? - 15/01/18

No one expects disaster to strike. Business owners and managers have multiple worries, but how often does fire, theft, flood damage, power failures, catastrophic hardware/software failures and even terrorism, cross our minds?

Most of us worry about cashflow issues. Not closing enough deals. Coping with demand. Looking after customers. Managing staff, and other daily challenges. Next, we worry about long-term objectives and active projects. But whether we are prepared for an unexpecte
...view more >

Our Videos

> Williams F1 uses UC and mobility to extend office trackside at Grand Prix

Follow Us

Icon BlogTwitterFacebookLinkedIn

Quality

 

Testimonials

"We were impressed with how Incom looked to help us save money, improve our flexibility to manage seasonal demands and increase our efficiencies. "

Niki Waters, Premier Holidays, Cambridge


"The staff at Incom have all been professional and supportive during the transition and made the switchover as seamless as possible from a user perspective."

Horizon Nuclear Power, Gloucester

Our partners