Chat to an expert
Want advice on the right solution for your business? We can help.
Incom White Paper Analyses UC in the Retail Sector
Friday, 08 April 2016
A white paper published today by Incom Business Systems confirms that retailers need to adapt traditional sales and customer service approaches to meet customer demands, by utilising Unified Communications (UC) to deliver omnichannel experiences that drive customer acquisition, retention and brand loyalty.
Entitled “The Four Challenges in the Retail Sector”, Incom’s paper delivers an in-depth analysis of the retail market and identifies four key market issues. The paper focuses on how the sector can address its biggest challenge of adopting transformational technologies to achieve the business and financial benefits associated with a successful UC deployment.
A retail sector specialist, Incom’s paper asserts that superfast connectivity, mobile applications, the use of smart devices, and the growth of the global online retail market has empowered customers with greater choice but resulted in diminished brand loyalty. Described as “autonomous”, customers are more likely to trust online reviews and personal recommendations to guide purchasing choices, yet still expect exceptional service. The paper also explores how UC helps retailers to deliver integrated omnichannel interactions and mobility strategies that enhance customer engagement.
Grant Counsell, Corporate Sales Director at Incom Business Systems, comments, “Retailers must create omnichannel interactions as part of a wider strategy to unify, simplify and integrate all communication channels with core operational systems. UC has a fundamental role to play in driving engagement, improving business efficiencies and reducing costs."
Author of the in-depth white paper, and Marketing Manager at Incom, Carrie Hamer, concludes, "Our paper reinforces how UC empowers retailers to attain digital parity by amalgamating the mobile and in-store shopping experience, and deliver personalised customer interactions that encourage loyalty. Ultimately, UC helps retailers achieve significantly enhanced revenues.”
Copies of Incom’s retail white paper can be requested by email – firstname.lastname@example.org Learn more about Incom's solutions for retailers here.
Our friendly and helpful staff are ready to take your calls, Monday - Friday, 8.30am to 5:00pm.
Call today 0800 054 2576
Recent News Articles19/01/17 - Ed's Efforts go Viral!
Incom-CNS Account Manager, Ed Calvert, has become an internet sensation and made his TV debut follow ...Full Article >>
19/12/16 - Santa's Elf Workshop!
Save the Children's, Christmas Jumper Day took place on Friday 16th December, with people across the ...Full Article >>
31/10/16 - Multi Award Winners are on Cloud 9
Continuing a glorious year, Incom-CNS proudly pulled off the 'double-double' at the prestigious peer ...Full Article >>
17/06/16 - Double Glory for Incom-CNS
Oh, what a night! Huge celebrations across the Incom-CNS team today, following last night's 'double' ...Full Article >>
Existing customers can chat to our friendly support team online to report a fault.
Available 09:00 - 17:00 Monday to FridayCustomer Support
"We were impressed with how Incom looked to help us save money, improve our flexibility to manage seasonal demands and increase our efficiencies which the ShoreTel system has certainly done."
"The ShoreTel system provided and installed by Incom will pay for itself in two years through significantly reduced management costs and we have already achieved substantial savings on our telephone bill - in the order of 20%."